- Slug: Sports–Sporttrade Sportsbook Arizona, 980 words.
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By Brenden Paul
Cronkite News
PHOENIX – Like many sports fans, Alex Kane struggled to understand the traditional moneyline odds system placed by sports bookmakers on events.
So he helped launch a new sportsbook modeled after a stock-trading platform that uses probability to simplify wagering.
“I never understood the odds,” said Kane, chief executive officer of Sporttrade, the Philadelphia-based sportsbook operation. “I built this whole thing because I wanted to create more of a Robinhood-type of experience, where you can just turn on the game, see the win probability, buy in at that win probability, and as the probability changes you can either make or lose money. And you can cash out at a fair market price at any point.” Continue reading “Sporttrade expands reach to Arizona with innovative stock market-style sportsbook”