AUDIO: $10 million voter campaign aims to increase Latino attendance in 2022 midterms and beyond

  • Slug: CLCP VOTE CAMPAIGN
  • Runtime: 1:10
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BYLINE: Kirsten Dorman/Cronkite News

CHICANOS POR LA CAUSA ANNOUNCED A 10 MILLION DOLLAR “GET OUT THE VOTE CAMPAIGN” LAST WEEK IN PARTNERSHIP WITH MI FAMILIA VOTA AND PROMISE ARIZONA. 

CRONKITE NEWS’S KIRSTEN DORMAN HAS MORE ON THEIR PLAN TO GET MORE LATINOS TO THE POLLS THIS  ELECTION YEAR.

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NEARLY 32 PERCENT OF ARIZONANS IDENTIFY AS HISPANIC OR LATINO, AND JUST OVER HALF THE LATINOS IN ARIZONA ARE ELIGIBLE VOTERS.  

THE GOAL OF THIS NON PARTISAN CAMPAIGN IS TO ENGAGE THOSE EXISTING LATINO VOTERS AND REGISTER NEW ONES.

JOE GARCIA, EXECUTIVE DIRECTOR OF THE CHICANOS POR LA CAUSA ACTION FUND, CALLS THE CAMPAIGN HISTORIC–

(7:07) JOE GARCIA: …because where we know we’re going to end up, at the end of this campaign, registering more Latinos and getting more Latinos to vote … In fact, no campaign will be successful without first winning the Latino vote.

ALBERTO OLIVAS DIRECTS ARIZONA STATE UNIVERSITY’S  PASTOR CENTER FOR POLITICS AND PUBLIC SERVICE. HE SAYS ENGAGING YOUNGER LATINO VOTERS WILL BE KEY.

(24:59) ALBERTO OLIVAS: one of the things that really jumped out for me in this report is that young voters overwhelmingly vote early and vote by mail … That is critical because we continue to see …legislative efforts to restrict or entirely eliminate early voting and mail ballot voting.

CHICANOS POR LA CAUSA HAS A UNIQUE U-R-L FOR NEW VOTERS TO REGISTER. THEY PLAN TO SHARE THAT AS PART OF THE CAMPAIGN LEADING INTO THIS YEAR’S MIDTERMS.

KIRSTEN DORMAN, CRONKITE NEWS.