5,000 miles away from Paris Olympics, Valley’s French bakeries find connection with community

  • Slug: Sports–Gay Paris Olympics, 1,400 words. 
  • Photo available
  • Video available

By Abigail Scott
Cronkite News

SCOTTSDALE – In the heart of Scottsdale, La Belle Vie Bakery is creating more than pastries; it’s creating a cultural connection as the world focuses on the Paris Olympics. At the Uptown Farmers Market, this vendor stands out, drawing in Arizona locals with the promise of authentic French cuisine.

The bakery’s commitment to French culinary tradition is evident in every product on the counter. From the flaky brioche croissants to traditionally crafted baguettes, each item is made to transport customers back to France. It is one of approximately a dozen French-influenced bakeries in the Phoenix area.

“Food is the living soul of a culture. It passes from generation to generation,” the La Belle Vie website says. Continue reading “5,000 miles away from Paris Olympics, Valley’s French bakeries find connection with community”

WNBA’s international appeal lures players and fans as the women’s game explodes in popularity

  • Slug: Sports–WNBA International Appeal. 1490 words.
  • Photos available.

By Aya Abdeen
Cronkite News

PHOENIX – The basketball world converged on the Valley for this year’s historic WNBA All-Star Game, showcasing not only the sport’s elite talent but also its international reach. The weekend underscored how deeply interconnected the game remains between fans and players across the globe.

International interest, which involves fans and players from multiple countries, has significantly impacted the growth of the WNBA. From the league’s early years, international stars like Lauren Jackson, Michele Timms and Jennifer Azzi have attracted global attention. Over the years, many players have spent WNBA offseasons overseas, in countries like Turkey and Russia, to make more money and play at high levels.

For example, longtime Phoenix Mercury guard Diana Taurasi played overseas for 12 seasons in Russia and Turkey, where she won numerous titles worldwide. She retired from international play in 2017 (excluding the Olympics) but not before sitting out a WNBA season at the request of her Russian team, UMMC Ekaterinburg, sparking discussions about the WNBA’s salary cap.

Throughout her career with the Mercury, Taurasi played with international teammates such as Australian Penny Taylor (her spouse of seven years), Russian Maria Stepanova, and under Australian coach Sandy Brondello.

“The international players have always been an integral part of this league, especially here in Phoenix,” Taurasi said last Friday. “We talked about our Australian contingency with Penny (Taylor), (Michele Timms), and then you have it on the coaching side, too, with Sandy (Brondello) and bringing that international experience.

“So it’s a huge part of our league. The game grows internationally every single year and after 20 years, it’s in a really good place.”

Continue reading “WNBA’s international appeal lures players and fans as the women’s game explodes in popularity”

Double duty: Kevin Guy, Jeff Jarnigan manage coaching and front office duties while leading Arizona Rattlers into another postseason

  • Slug: Sports–Rattlers coaches. 845 words.
  • Photos available.

By Dylan Slager
Cronkite News

GLENDALE – As the Arizona Rattlers prepare for yet another postseason in the Indoor Football League, it’s impossible not to marvel at the organization’s steady success inside the padded dasher boards, along with its stability off the field.

When the Rattlers face the Vegas Knight Hawks Saturday night on the road in the IFL’s first round, they will be playing a team making its playoff debut, while Arizona has appeared in 27 indoor football playoffs (including the Arena Football League). And while the Knight Hawks beat the Rattlers twice this year – both teams finished the regular season 11-5 – Arizona coach Kevin Guy heads into his 25th playoff game with the team, hoping his 17-7 postseason record gives the Rattlers an advantage.

With that much success in the playoffs, Guy has to have built a sturdy foundation within his organization. And there is no better way to do that than by doing much of it yourself. While coaching the team, Guy is also the president of business operations and has held various front office positions within the organization for almost 16 years.

In 2021, Guy captured Coach of the Year, Executive of the Year and Franchise of the Year honors, marking the first time in the history of indoor football that one person has won all three of those awards in a single year.

By being involved with both sides of the team, the ability to succeed boils down to how Guy holds himself in both positions.

“Number one thing is you need to compartmentalize your day. If I’m dealing with football players and coaches, I’ve got my coaching hat on,” Guy said. “When I am dealing with the fanbase, corporate partners or the front office staff then I’ve got my president hat on. It all really depends on what meeting we are in.”

Continue reading “Double duty: Kevin Guy, Jeff Jarnigan manage coaching and front office duties while leading Arizona Rattlers into another postseason”

‘Gayest Olympics ever’: Paris Games will spotlight growing LGBTQIA+ athletic community

  • Slug: Sports–Gay Paris Olympics, 1,400 words. 
  • Photos available.

By Zach Bradshaw
Cronkite News

PARIS – The LGBTQIA+ community will be a focal point during the Paris Olympics, which officially kick off with Friday’s opening ceremony.

“This will be the gayest Olympics ever,” said Cyd Zeigler, a Los Angeles-based journalist who co-founded Outsports, a popular sports news destination.

His publication, which covers the intersection of sports and LGBTQIA+ issues in amateur and professional sports, reported in 2021 that at least 186 athletes in the Tokyo Olympics were publicly out, by far the most ever recorded. Continue reading “‘Gayest Olympics ever’: Paris Games will spotlight growing LGBTQIA+ athletic community”

Former ASU swimmer Léon Marchand looks to follow in Michael Phelps’ footsteps, dominate Paris Olympics

  • Slug: Sports–Léon Marchand, 1,360 words. 
  • Photos available.

By Walker Smith
Cronkite News

PARIS – Nearly 400 miles south of Paris, in a city known for its foie gras but also its booming aerospace industry, several swimming coaches are quietly fine-tuning their not-so-secret weapon.

Former Arizona State swimmer Léon Marchand has returned home to Toulouse to prepare for the biggest stage in the world, the Paris Olympics

“We are trying to protect him from everything,” said Nicolas Castel, his coach at the Les Dauphins du TOEC swim club in Toulouse. “We want him to focus on what he has to do.” Continue reading “Former ASU swimmer Léon Marchand looks to follow in Michael Phelps’ footsteps, dominate Paris Olympics”

Former Cactus Shadows, Suns coach Nate Bjorkgren takes Olympics stage with Team Canada

  • Slug: Sports–Nate Bjorkgren Team Canada, 1,200 words. 
  • Photos available.

By David Bernauer
Cronkite News

PARIS – Coaching basketball has consumed Nate Bjorkgren for more than half his life, all the way from the high school ranks to the NBA. Though he secured his first coaching jobs at high schools in his home state of Iowa, it was a move to Phoenix and a position as the head coach at Cactus Shadows High School where he was able to truly establish himself.

Now he finds himself on an international stage.

Bjorkgren will serve as Team Canada associate head coach for the Paris Olympics, where his group, widely considered one of the top teams in the tournament, will face Greece in opening round action Saturday.

Continue reading “Former Cactus Shadows, Suns coach Nate Bjorkgren takes Olympics stage with Team Canada”

Flag and play: Sierra Smith’s vision for women’s flag football at ASU becomes reality

  • Slug: Sports–Women’s Flag Football. 773 words. 
  • Photos available.

By Jorden Hampton
Cronkite News

PHOENIX – Sierra Smith had a vision to create a women’s flag football league when she first stepped foot on the campus of Arizona State University, but the rising sophomore needed help.

She first reached out to former athletic director Ray Anderson, whose assistant led her to Jason Pappas, the program coordinator for student engagement through sports and special events at ASU. The next month involved meetings and Zoom calls to bring the sport across the goal line of becoming an official club activity. Those discussions involved sorting out details and, with help from her twin sister Sophia, securing local sponsors and vendors.

All of Smith’s hard work and dedication paid off – ASU will open its inaugural season in January 2025 against teams from Conference Carolinas. The Sun Devils will hold a three-day tryout at the ASU Recreation and Sports Fields at Dorsey Lane starting Sept. 3.

“The reason that I wanted to start the women’s college football team at ASU was because we kind of were cut short of our opportunity to play at a collegiate level and to gain collegiate exposure in high school,” Smith, a native of Tampa, Florida, said.

Continue reading “Flag and play: Sierra Smith’s vision for women’s flag football at ASU becomes reality”

Breakout summer: Former ASU guard Josh Christopher named NBA Summer League MVP

  • Slug: Sports–ASU Christopher MVP. 679 words.
  • Photos available.

By Anne-Marie Iemmolo
Cronkite News

LAS VEGAS — The night before the Miami Heat’s second Summer League game against the Oklahoma City Thunder, former Arizona State University guard Josh Christopher was in the gym until 11 p.m. preparing for the contest. The following day, Christopher put up 20 points during the fourth quarter and posterized two OKC point guards, sending the crowd into a frenzy.

Since being plucked from the NBA’s G League and named to the Heat’s 2024 Summer League roster, Christopher has made it his mission to show that he belongs on an NBA team. After helping Miami win the Summer League Championship Monday night and earning MVP of the game, Christopher left Vegas knowing he had done all he could to raise his stock.

“We’ve done a great job of just having camaraderie and understanding what the culture is,” Christopher, who averaged 19.3 points, three rebounds, and two steals for the tournament, said following Sunday’s semifinal win against the Golden State Warriors.

Continue reading “Breakout summer: Former ASU guard Josh Christopher named NBA Summer League MVP”

Could 2024 Paris Olympics be blueprint of sustainability for cities across the globe?

  • Slug: Sports–Sustainability Paris Olympics, 2,304 words.
  • Photos available.

By Doyal D’angelo
Special to Cronkite News

PARIS – Sustainability is at the forefront of the 2024 Paris Olympics, with organizers hoping to mitigate the negative environmental impact the Games will have and to limit the amount of wasted space after the closing ceremony. 

Many potential host cities have become reluctant to take on the Olympics because of the sheer amount of investment required, and because of the possibility of new facilities going idle. 

The International Olympic Committee and organizers limited new construction to just 5% of the facilities in use in 2024, while the rest of the Olympic venues have already been in existence or will be temporary.  Continue reading “Could 2024 Paris Olympics be blueprint of sustainability for cities across the globe?”

Phoenix Suns showcase newest pieces during successful NBA 2K25 Summer League run in Las Vegas

  • Slug: Sports–Suns Summer League. 603 words.
  • Photos available.

By Anne-Marie Iemmolo
Cronkite News

LAS VEGAS — With three seconds left against Oklahoma City, Phoenix Suns power forward David Roddy headed to the line after being fouled and sunk his three free throws, sealing the team’s first NBA Summer League win in Las Vegas on Wednesday night. He finished the victory with 21 points, six rebounds and five assists, but more important than his performance this offseason is his influence on his younger teammates.

Two years ago, Roddy was a rookie at Summer League after the Memphis Grizzlies drafted him 23rd overall. Then, the Colorado State product became the Suns’ youngest player on the roster last season after being traded to the team in February. During his third run in Las Vegas, he was the Summer League veteran that the Suns rookies relied on for his experience and advice.

Two-way Suns rookie Jalen Bridges is one teammate who is looking up to Roddy during his transition from Baylor to the NBA. He averaged 10.8 points, 2.2 rebounds, and one assist, while shooting 42.9 percent from the field and 40 percent from three-point range.

Continue reading “Phoenix Suns showcase newest pieces during successful NBA 2K25 Summer League run in Las Vegas”

Golden goal: Mercury players, Team USA pack lessons from WNBA All-Star weekend for Paris Olympics

  • Slug: Sports–Team USA. 930 words.
  • Photos available.

By Joshua Heron
Cronkite News

PHOENIX – As Diana Taurasi spoke to reporters Saturday outside the Team USA locker room after the WNBA All-Star game, Phoenix Mercury teammate Kahleah Copper walked behind the six-time Olympian, dancing with one hand in the air and a flour taco in the other before using her unoccupied hand to play with Taurasi’s ear.

Taurasi turned, laughed and Copper leaned her head on the 20-year veteran’s shoulder.

Copper, in her first year with the Mercury, has quickly formed chemistry with her first-time teammate, a primary reason why Phoenix sits four games above its win total last year at 13-12 during the Olympic break. However, the Mercury aren’t Copper’s only new team this year, as she was selected for her first Olympic team.

Team USA reconnected during the WNBA All-Star weekend for the first time since training camp in April. Its 117-109 loss to Team WNBA Saturday night at Footprint Center exposed chemistry flaws, but Copper trusts time will heal that wound.

Continue reading “Golden goal: Mercury players, Team USA pack lessons from WNBA All-Star weekend for Paris Olympics”

State of Phoenix Rising: New coach, new questions amid return to USL playoff picture

  • Slug: Sports-State of Rising.890 words.
  • Photos available.

By Jack Reeves
Cronkite News

PHOENIX – Under a new manager and paced by a new signing, Phoenix Rising got their first win Friday night since June 8, and it came after a month of ups and downs for the club. Still, questions and concerns continue to revolve around the organization that won the USL title last season.

In the first game since a road loss to San Antonio, interim head coach Diego Gómez earned his first win at the helm Friday, as Rising defeated El Paso 2-0 at Phoenix Rising Soccer Stadium.

“Happy to come back home, happy to get the three points with a home crowd,” Gómez said. “I think we owe it to the fans. The team worked very hard for this and very happy we were able to win.”

The win moved Phoenix back into the playoff picture for the first time since the departure of Danny Stone, who was fired on June 29, ending his short stint as manager. Stone, appointed in January of this year, compiled a record of 5-6-6. He was a part of Rising coaching staff since March 2021, working as an assistant under Juan Guerra, who left in January to take an assistant coaching position for Houston Dynamo in the MLS. Stone played a vital role last season in helping bring an eventual USL Championship to Phoenix.

“Although my four years in Phoenix has come to an end and I’m disappointed that we weren’t able to keep pushing together for longer, I’m very appreciative of everyone who has given so much during my time with the club,” Stone said on X. “We’ve made some great memories together that I will always remember with pride. Wishing everyone at the club all the best in the future.”

Although Rising were not on top of the league when Stone was fired, they were in the playoff picture. Stone’s last game in charge was a 5-1 defeat at Memphis. Besides the one hiccup in the record, Phoenix had only lost one league game since late April.

The firing came as a shock, especially to many of the fans who are part of the Bandidos, a loyal supporters group that can be seen and heard behind the goal every home game.

“Thank you Danny for your tireless commitment to our club,” the Bandidos wrote on X. “We are in this situation due to the front office’s repeated lack of urgency to rebuild a successful team and addressing locker room egos. Thank you Coach Stone. Bobby Dulle & Co. GET OUT of our club.”

Dulle has been Rising president since being promoted from general manager in January 2023.

There is another question that has been brewing around starting winger Panos Armenakas, Phoenix’s leader in chances created (30). For the last couple games, Armenakas has been unable for selection, resulting in further questions from fans about what is happening in the locker room.

“Panos is still unavailable for selection tomorrow,” Gómez said. “It’s an internal matter, disciplinary issues. Right now I don’t want to focus too much on that. It was something that all the staff, the club and the team, teammates and players were brought in on the situation.”

During the El Paso game, the Bandidos waved banners and porters that read, “thank you Danny Stone, siempre un bandido, siempre un campeón,” and “free Panos.”

Despite all the noise around the club, Rising were able to steady the ship and earn a much needed win at home.

JP Scearce, a local product out of Chaparral High School, scored his first of Rising’s two goals on the night.

“It’s exciting to get my first goal here at home in front of the fans, in front of my family,” Scearce said. “I’m just happy and happy we got the win in the end.”

A boost earlier in the week came on behalf of a new signing, midfielder Charlie Dennis. Dennis comes from Tampa Bay, where he was a 2023 USL Championship All-League selection, scoring 11 goals and adding three assists for the Rowdies.

Dennis was able to play immediately, as he signed a multi-year deal with the team last week. He is expected to slot into the team quickly, as Phoenix is dealing with injuries and suspensions. His first appearance came Friday after halftime.

“He’s a midfielder with a lot of power to score,” Gómez said. “I think he can play as an eight or as a 10 depending on the situation. In every moment of the game I think he’s a player that can come help us in build up, and also help us in the last third and score some goals.”

Gómez, 34, is the second youngest manager in the USL. He joined Rising as part of Stone’s staff in January. Regardless of his experience and the state of the club, there is optimism among the players about what is to come.

“With Diego in charge I think he’s emphasized a lot on the competition,” Scearce said. “Every day of training is competitive, everyone’s trying to win whatever the training drill is. Coming into this game it was just to fight, to fight for the fans, to make them fall in love with the team again because we’ve been going through a tough moment. I think we’re heading in the right direction.”

For more stories from Cronkite News, visit cronkitenews.azpbs.org.

Phoenix Rising goalkeeper Rocco Ríos Novo maintains his sixth clean sheet of the season to keep El Paso Locomotive FC at bay during their 2-0 victory. (Photo courtesy of Phoenix Rising)

 

‘I’m a pretty sore loser’: BMX pro and Tucson native Daleny Vaughn set for Paris Olympics

By Devon Henderson
Special for Cronkite News

PHOENIX For an athlete to make it to the Olympics, it takes a village. Trainers push, facility managers open doors at odd hours and coaches endure almost as many sleepless nights as the athlete. 

To be an Olympian requires an ecosystem. 

For Team USA BMX rider and Tucson native Daleny Vaughn, her ecosystem is a bit closer to home.  Continue reading “‘I’m a pretty sore loser’: BMX pro and Tucson native Daleny Vaughn set for Paris Olympics”

WNBA stars embrace mentorship roles amid record-breaking All-Star Weekend

  • Slug: Sports–WNBA All-Star Game. 1225 words.
  • Photos available (thumbnails, captions below).

By Joshua Heron
Cronkite News

PHOENIX – A young boy stepped in line for a meet-and-greet with A’ja Wilson Saturday at the WNBA Live fan experience inside the Phoenix Convention Center wearing the two-time WNBA champion’s Team USA jersey. He waited patiently at the AT&T activation space for his moment to capture a picture with Wilson, and when his turn came, he wrapped his left arm around the 6-foot-4 center and smiled for the camera. However, he didn’t leave automatically. Understanding the magnitude of an opportunity he may never experience again, he screamed to the Las Vegas Aces superstar, “I love you, A’ja.”

The interaction reflected the blossoming adoration many have for the WNBA and women’s basketball as a whole. Merch sales at WNBA Live set an all-time record for All-Star merchandise sales. The WNBA’s viewership is up 183% from last season, according to PBS. WNBA All-Star voting increased 600% from last year. For Saturday’s game, Footprint Center was sold out with 16,407 fans on hand to watch Team WNBA beat Team USA, 117-109.

Continue reading “WNBA stars embrace mentorship roles amid record-breaking All-Star Weekend”

Fan favorites Caitlin Clark, Angel Reese electrify sold-out Footprint Center in WNBA All-Star debuts

  • Slug: Sports–Reese, Clark All-Star. 680 words.
  • Photo available (thumbnail, caption below).

By Aya Abdeen
Cronkite News

PHOENIX – In a star-studded matchup between Team WNBA and Team USA, a pair of rookies consistently got the loudest cheers from a sellout crowd of 16,407 fans at Footprint Center.

Indiana Fever guard Caitlin Clark and Chicago Sky forward Angel Reese were prepared for their big moment Saturday night in the All-Star spotlight. After facing off against each other for the past few years at the college level, the rookies teamed up in a 117-109 win.

Continue reading “Fan favorites Caitlin Clark, Angel Reese electrify sold-out Footprint Center in WNBA All-Star debuts”

WNBA’s surging popularity captivates Valley as All-Star weekend festivities take over downtown Phoenix

  • Slug: Sports–WNBA Live. 622 words.
  • Photos available.

By Mateo Arenas
Cronkite News

PHOENIX – In a year like no other for the WNBA, the sport’s monumental growth has impacted 2024 All-Star Weekend in a huge way.

WNBA All-Star weekend kicked off Friday at the Phoenix Convention Center with WNBA Live, an interactive fan experience in downtown Phoenix. The event set the ball rolling, ahead of Friday night’s 3-point contest and skills competition at Footprint Center. The two-day event gave fans an opportunity to dive into the WNBA world, in a season that has seen massive upticks in popularity for the league. The weekend’s festivities conclude with Saturday night’s WNBA All-Star game, in a Team USA vs. Team WNBA showdown.

While there have been events outside of the big game in the past – Phoenix is hosting it for the third time – this year’s WNBA All-Star Weekend looks different than previous displays. Josie Dumlao, a diehard Seattle Storm fan who goes by @stormcraziefanframe on Instagram due to the neon green sign frame she brings to home games, observed a stark difference from last year’s WNBA Live in Las Vegas.

Continue reading “WNBA’s surging popularity captivates Valley as All-Star weekend festivities take over downtown Phoenix”

Hall of Famer Cheryl Miller set to lead WNBA All-Stars in Phoenix homecoming at 2024 All-Star game

  • Slug: Sports–Cheryl Miller homecoming. 873 words.
  • Photo available.

By Aya Abdeen
Cronkite News

PHOENIX – A legend who made an immense impact on women’s basketball walked inside the Footprint Center building just as she had done thousands of times before, but this time, she entered the doors as head coach of Team WNBA All-Stars.

Cheryl Miller was the first general manager and head coach for the Phoenix Mercury from the WNBA’s inaugural season in 1997 until she resigned following the 2000 season. She led the Mercury to its first appearance in the WNBA Finals in the league’s second season.

As a Ring of Honor member, Miller’s name is on a banner hanging in the Footprint rafters forever.

“How cool is Cheryl Miller?” Phoenix Mercury guard Diana Taurasi asked reporters Friday. “You’re around a lot of people in this game. A lot of people take, and she always gives. She’s always giving to this game, the younger generation, (and) players that have been in this league for a long time. She always gives her love, her passion, her energy. I just love being around (her).”

Continue reading “Hall of Famer Cheryl Miller set to lead WNBA All-Stars in Phoenix homecoming at 2024 All-Star game”

WNBA stars Brittney Griner and Jonquel Jones showcase evolving centers in All-Star Skills Challenge

  • Slug: Sports-WNBA All-Star Skills. 884 words.
  • Photos available

By Joshua Heron
Cronkite News

PHOENIX – When a 14-year-old Jonquel Jones immigrated from the Bahamas in 2008 and arrived at Riverside Baptist School in Upper Marlboro, Maryland, school trainer Reggie Bailey first noticed her length. Training processions ensued, the season progressed and Bailey recognized the New York Liberty center’s ability to shoot the 3-pointer.

Jones committed to expanding, and Bailey acknowledged that she had continually “developed” her 3-point shot throughout her time at Riverside Baptist. Playing AAU and high school basketball in America motivated her to inherit new skills and, in turn, build her confidence to evolve on the court. Twelve years after she graduated from Riverside, Jones participated in her third WNBA All-Star 3-point contest Friday at Footprint Center as part of the weekend showcase in downtown Phoenix.

Jones and Washington Mystics veteran Stefanie Dolson were the only two centers that competed in the field of five players. Jones, who is shooting 39.6% from behind the arc this season, finished second in the competition behind Atlanta Dream guard Allisha Gray. For the 2021 WNBA MVP, being a contestant in the competition served a bigger purpose.

Continue reading “WNBA stars Brittney Griner and Jonquel Jones showcase evolving centers in All-Star Skills Challenge”

Phoenix Mercury unveil Diana Taurasi Courts at new cutting-edge $100 million practice facility

  • Slug: Sports-Taurasi Court Unveil. 1077 words.
  • Photos available.

By Aya Abdeen
Cronkite News

PHOENIX – In downtown Phoenix, WNBA legend Diana Taurasi took center stage in a sleek new facility, surrounded by former and current teammates, marking another accolade in her 20-year career.

The star-studded assembly also included Cheryl Miller, the Mercury’s inaugural head coach and current leader of the Team WNBA All-Star squad, Taurasi’s teammate Brittney Griner and WNBA Commissioner Cathy Engelbert.

The scene Thursday unfolded within the Mercury’s newly unveiled $100 million, 58,000-square-foot practice facility, a state-of-the-art complex that boasts two full-sized courts named in Taurasi’s honor. The Diana Taurasi Courts, featuring a unique logo inspired by the WNBA’s all-time leading scorer, stand as a testament to her impact on the game and the franchise.

Continue reading “Phoenix Mercury unveil Diana Taurasi Courts at new cutting-edge $100 million practice facility”

Allan Houston’s FISLL brand showcases WNBA stories through fashion during All-Star weekend

  • Slug: Sports–Allan Houston Feature. 900 words.
  • 4 photos available.

By Joshua Heron
Cronkite News

PHOENIX – Before Allan Houston ended his conversation with Maya Moore at the U.S.A. Olympic Basketball 50th Anniversary celebration in Las Vegas last Wednesday, he called his daughter Rowan. Her overwhelming disbelief upon seeing Moore in the camera frame mirrored her emotions from 14 years ago when the Minnesota Lynx legend and four-time WNBA champion responded to a letter Rowan sent her for a second-grade class assignment.

Whether via mail or FaceTime, communicating with her role model gratified Rowan because she admires what Moore embodies beyond basketball prowess: faith, integrity, sacrifice, leadership and legacy.

Those five words also comprise Houston’s social impact brand, FISLL. The brand aims to disseminate those principles through fashion, sports, technology, mentorship and community engagement. Licensing agreements with the NBA and select colleges, including HBCUs, are thriving, and now the two-time NBA All-Star is stepping into a new arena: the WNBA. Houston believes the obstacles players have endured reflect the brand’s values.

“They truly are leaders in our culture and everything that they’ve been through, they continue to fight,” Houston said. “Think about where we have come in terms of this appreciation for women’s sports and the W. They are putting their life on the line for a few months and not getting paid as much. They go overseas and have to play year-round now.

Continue reading “Allan Houston’s FISLL brand showcases WNBA stories through fashion during All-Star weekend”