- Slug: Sports-Big 12 Commissioner ABOR. 700 words
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By Mateo Arenas
Cronkite News
PHOENIX – The Big 12 Conference is set to leave its mark on Arizona, as a positive early step was checked off Thursday.
Big 12 commissioner Brett Yormark was in Tempe, speaking to the Arizona Board of Regents at Arizona State’s Fulton Center. Yormark spoke on the current state of college athletics, highlighting the new-look Big 12 with the addition of several schools, including ASU and the University of Arizona.
The conversation covered a variety of topics embedded in the ever-changing landscape of college athletics, including expansion, revenue-sharing, and name, image and likeness. Joined on stage by recently hired athletic directors Desireé Reed-Francois of Arizona and Graham Rossini of ASU, Yormark emphasized his vision for the Big 12 as the conference expands to 16 teams starting this fall.
“I love the market, and it’s always nice to pay a visit here,” Yormark said. “I will say there’s never been a more important time for college athletics than right now … As I see it, (sport) sits at the front porch of every institution for all the right reasons, and it drives the ecosystem across the board.”